Multiply: The Power of Partnership

By: Joe Nassab, Vice President and General Manager

Just look at what can happen when countries come together as they did 75 years ago in 1944. Allied nations joined forces in northern France for what we now honor as D-Day. Soldiers from different countries all fought together, significantly improving on their effectiveness and outcome for success. Put simply, the allied forces multiplied, and [...]

Read More...

Paths to Profitability

By: Angela Chapoy, Vice President of Sales

For today’s enterprises, profitable growth is an imperative, not an option. It takes deep insight, smart decisions, and practical confidence to catalyze sustainable growth. The explosion of customer and market data creates enormous opportunities for organizations of all types. A search for the words ‘business growth’ in the books section of amazon.com generated over 50,000 [...]

Read More...

A Co-op Enhancement that works for you

By: Trent Davis, Director, Marketing

If you’re like most of our distributor partners, you’ve experienced these challenges with your marketing funds: Co-op you earned near year-end expires almost as quickly as it appeared in your account At the start of a new year, your co-op balance is zero, which makes it tough to fund marketing efforts These challenges have a [...]

Read More...

Customer Segmentation – The Key to Understanding What Matters

By: Trent Davis, Director, Marketing

Customer segmentation is a foundational marketing principle that has the incredible potential to focus your sales and marketing efforts on the customers that you’re best equipped to serve. At our 2019 distributor meeting in Phoenix, we spent time discussing how to win with the four dealer segments that we use here at Allied Air to [...]

Read More...