Price May Win the Battle, But Not the War
Author: Becca Kingery, Sr. Manager, Marketing Programs
Posted On: March 16, 2022
What is a price war? It’s when two or more distributors lower their prices on HVAC equipment to gain contractors. Price wars are a common strategy in the business world and the means to strike back are clear—lower the price. This strategy may work once or twice, but what about when you start losing money? [...]
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