Infinite Value: Competing on More Than Price
Author: Katie Andrews, Manager, Marketing Automation
Posted On: February 23, 2022
Deciding to compete based on value—rather than price—is a calculated strategy. To win using a value-based sales strategy, an organization should adopt a new perspective on the co-created nature of “value.” This involves re-thinking their time and decision-making strategies. For years, organizations have often relied on marketing teams tasked with determining their value-add client offerings. [...]
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